The Bond Between

Secondhand Hounds was already one of the Midwest’s largest dog shelters, but in the process of adding more services, locations and types of animals to its model, they realized it was time to evolve. We developed a new name and brand focusing on the bond between animals and their humans. The result: a stronger bond between the organization and its employees, volunteers, customers and communities through a strong mission, vision, and approachable visual branding.