Pedal Pub

Pedal Pub’s owners and franchisees had an identity problem, literally. Seen by too many as “a frat house on wheels,” they needed to broaden their brand, audience and appeal. Our collaborative solution: Make Pedal Pub less about the bikes and more about the experience. A new slogan— “Gather & Go”—pointed the way to a logo overhaul that traded cups and kegs for cheers and gears. Pedal Pub is far more than a bar on wheels. It’s a fun and exciting new way to gather with friends, family and coworkers and experience the city together.