Kris Lindahl

After working with Kris Lindahl for years, we knew him as a consummate entrepreneur and disruptor who moves faster than his colleagues. We knew he would eventually leave his big brokerage to start his own company, we just didn’t expect it to happen overnight. Unlike other brand evolutions, this one needed to be seamless and minimally disruptive. Together, we had built Kris’ personal brand on his name, face and classic “arms out” pose. That’s what the public recognized. Our job was to design a logo for Kris Lindahl Real Estate, then quickly adapt all of his yard signs, banner ads, billboards and bus wraps with the flip of a switch. To the public, the change was barely noticeable. And that was exactly the point.